Costa Coffee Drive Thru - 10 year Anniversary
We are now approaching the 10 year anniversary of the UK's first Costa Coffee Drive Thru.
The first store opened on 27th May 2011 at Nottingham's Castle Marina Retail Park.
Benson Signs are proud to have been involved throughout this 10 year journey manufacturing & fitting all of the building and external signage components as you embark on the 'Drive-Thru' experience.
The signage includes welcome signs, totem signs, roof signs, height barriers, freestanding key sellers, directional signs and banners.
Over this 10 year period, we at Benson Signs have manufactured signage for over 240 sites including motorway network sites.
The concept of purchasing great coffee and food whilst on-the-go has undoubtedly become a great success for the Nation's favourite coffee shop and we are honoured to have played our part in the journey.
The original building used during the initial roll-out was known as the 'armadillo' due to its outer shell but we have supplied signage to suit various buildings over the 10 year period with the signage packs evolving, in-keeping with brand guidelines set out by Costa Coffee.
Our relationship with the company has now spanned 25 years and we were thrilled to receive an 'Outstanding Contribution Award' back in 2016.
The 'armadillo' building has been replaced with a modernised shell which is now generally used for 'new build' sites.
Motorway network sites shown below.
In 2019 we were consulted and provided with new brand guidelines to update all drive-thru signage components.
This was to include 'Great coffee starts here' halo-illuminated lettering as you approach the drive-thru lane and 'Pick me up' letters as you collect your order.
The iconic 3 bean logo surrounded by darts which had originally been used on the high street projecting signs in the 1990's has been adapted and is now used in large format across the building to advertise the iconic brand.
The height barrier has been replaced with an updated modernised feel and a trial site in Edwalton has installed digital menu screens adjacent to the drive thru lane.
