Benson Signs are delighted to have been involved with re-branding the first stores in the UK for the restaurant chain PREZZO.
During the first half of the year we were approached by the company and asked to provide LED faux neon signs at several sites of the Italian themed restaurant. These 'pizza - pasta - vino' signs were manufactured in-house and strategically placed generally in windows facing out onto the high street for maximum impact.
We were delighted with the result and how effective the signs looked, giving the impression of skeleton glass traditional neon whilst being powered by low voltage transformers, thus saving our client money with the every day running costs.
The team at PREZZO subsequently decided on a complete brand refresh of logo and colour scheme after 18 years on the UK high street.
Marble Arch, London and Cheshire Oaks Coliseum, Ellesmere Port were the first 2 sites to receive the fresh, innovative new look.
We manufactured folded aluminium signtrays which were powder coated to the new brand colour along with brass/gold built up letters with internal LED illumination. A new style projecting sign, a freestanding menu lecturn, an illuminated lockable menu case, internally applied vinyl graphics to external glazing, large digitally printed canvas artworks, large glass framed pictures, external barrier posts, freestanding A-board, brand graphics to external planters and 3D routered door symbols.
In our opinion the new branding looks fresh and stylish and we look forward to working alongside PREZZO in the future.